American Express Removes Sign-Up Hurdle for Digital Payments
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American Express is moving into digital payments with a new service called Amex Express Checkout, which allows members to quickly make online purchases using their American Express logins.
The space is packed with competing platforms like Visa Checkout and digital wallets such as MasterPass and Google Wallet, but the hassle of managing those services can prevent consumers from signing up and sticking with them, according to AmEx.
Like Visa Checkout, Amex Express Checkout is not a digital wallet. Customers don’t have to create a new login and manually connect their credit cards as they do on MasterPass and Google Wallet. In fact, AmEx members don’t have to enroll in the service at all, which is what sets the platform apart from other services. When it launches today, all U.S. cardholders with AmericanExpress.com accounts — tens of millions of members — will automatically be able to use the platform with their existing login information.
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