May
23
American Eagle Outfitters' No-Photoshop Pledge Pays Off
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: American Eagle Outfitters’ decision to stop photoshopping models in ad campaigns for its Aerie lingerie brand has paid off after the brand revealed a huge surge in sales.
Two years ago the US clothing retailer sided with popular opinion when it announced that its advertising for Aerie would use models of all size and shapes and would portray them in a true light without any photoshopping.
Regardless of whether move was motivated by altruism or pushing sales it has reaped rewards for the brand.
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