AMC Upfront Ditches Stage Show for Live Funhouse of Zombies, Meth and Mad Men
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AMC’s upfront presentation Wednesday night looked more like an attraction at a theme park than a pitch to advertisers, turning the 69th Regiment Armory in New York into an interactive tour of shows such as “The Walking Dead,” “Mad Men” and “Breaking Bad.”
Each room was dedicated to a different series. In the meth lab of “Breaking Bad,” for example, media buyers and clients got a taste of the finished product (well, a blue rock candy likeness, anyway). An office set approximated the interior of the ad agency Sterling Cooper Draper Pryce on “Mad Men.” “Walking Dead” zombies lurked behind the trees and tents of an elaborate forest. And a carnival tent included a performance from the stars of the reality series “Freakshow.”
“For those of you under 40, this is what an upfront used to be,” Charlie Collier, president of AMC, said in a brief talk. “This isn’t a presentation; we want you to have an experience.”
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