Amazon's Prime Day Boosts Sales (and Social-Media Griping)
Posted in: Uncategorized
Amazon’s first Prime Day sales gave the e-commerce giant a substantial one-day boost, despite sniping from rival Walmart.com and critics in social media who were underwhelmed by the deals.
Amazon, which billed the Christmas-in-July-style event on Wednesday as offering more deals than Black Friday, saw its U.S. sales rise around 80% as of noon eastern time vs. a relatively slow July day a year ago, according to ChannelAdvisor, with sales in Europe up around 40%.
“Prime Day peak order rates have already surpassed 2014 Black Friday,” said an Amazon spokeswoman in a late afternoon email. “Prime members have bought tens of thousands of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000 Rubermaid sets and 4,000 Echos in 15 minutes. The Kate Space purse was gone in less than a minute. The [1,200] of $999 TVs sold out in less than 10 minutes, and there are thousands more deals coming.”
Post a Comment