Amazon Takes Retail Approach to Push Flagging Fire Phone
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“You’ve got an iPhone,” said Brian Jausurawong. “You’re probably due for an upgrade,” gesturing to a display shelf stacked with Amazon Fire smartphones.
As it turns out, the interlocutor with Mr. Jausurawong, an Amazon sales representative, works for the tech giant, too (she was shooting a promo video). But Amazon did host actual customers in its ‘pop-up’ store at the ground floor of a downtown San Francisco mall. It’s the second year the e-commerce giant has had a brick-and-mortar holiday presence, but the first one involving its maiden smartphone.
On Thursday afternoon, a day after the store opened, around two dozen passersby strolled through to check Amazon tablets, e-readers, TV set-boxes and phones. Some were skeptical of its newest gizmo.
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