Amazon Prime pulls no punches with its latest Super Bowl spot
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An adaptation of the 2011 theatrical thriller bearing the same title, “Hanna” stars the English actress Esme Creed-Miles in her first leading role alongside veterans Joel Kinnaman and Mireille Enos, who played opposite one another in AMC’s “The Killing.” The Super Bowl trailer features Creed-Miles’ character in a grueling arctic training montage before giving way to a series of quick cuts in and out of various action sequences.
In light of last year’s successful maiden runAmazon Prime Video’s one-minute teaser for “Jack Ryan” aired immediately after the halftime show, and was seen by 106.5 million viewersBenson says his team all but jumped at the chance to land another Super Bowl spot. Beyond the obvious appeal of the Big Game’s incomparable reach, Sunday’s audience should prove to be teeming with two of “Hanna’s” most viable demographic segments.
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