Amazon Phone Is More An Enhanced Shopping Tool Than Mass-Market Device
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On several occasions during Amazon’s unveiling of Fire, Jeff Bezos stood smiling, phone in hand, waiting for the applause to die down. The Amazon CEO wowed his Seattle audience of app developers, customers and media with the slew of features on his company’s new smartphone.
He was often theatrical. Before detailing the phone’s new computer vision technology, Mr. Bezos pulled up an image of the vanishing point technique in Renaissance art. “It has been around for 600 years now and not really changed,” he said. “We’re thinking maybe we can improve upon that.”
The phone did deliver several improvements on existing smartphone features, including some that could seriously impact retailers and marketers. But Amazon failed to deliver what many market observers thought it would: a surefire way to get its phone to consumers.
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