Feb
21
Amazon Launches Its Video Ad Business With Geico
Posted in: Uncategorized
Watch out, YouTube. Amazon is coming after your ad dollars.
The e-commerce giant has begun slotting preroll ads within the latest crop of Amazon Studios-produced original series pilots to stream through its Netflix-rival Amazon Prime Instant Video service. The move combines two of advertisers’ biggest wishes — premium content and a measurable audience — on a service that venture capitalist Mark Suster once called “the biggest threat to YouTube.”
Yes, Amazon has an ad-supported video business, which puts it on a collision course with YouTube, Hulu, Yahoo, AOL, and to some extent, TV.
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