Jan
11
Amazon launches a free streaming service via IMDb, and it's ad-supported: Friday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
If you’ve got a few million dollars laying around, it’s not too late to buy airtime for a Super Bowl ad. CBS says it already sold about 90 percent of the in-game inventory, as Anthony Crupi writes. But it’s still got some slots left for the Feb. 3 game, mostly in the fourth quarter. So how much will this cost you, exactly? Buyers say “CBS is taking in between $5.1 million and $5.3 million per 30 seconds of commercial time in Super Bowl LIII,” Crupi writes.
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