Hasta La Creative!

The first wave of long-range commercial drones should be allowed to operate in a narrow, low-altitude band and must agree to be tracked, according to Amazon’s vision of the future.

While U.S. government regulations now just allow limited usage of unmanned flights, Amazon is creating a blueprint for an air-traffic system and the necessary technology is rapidly maturing, said Gur Kimchi, a VP who heads the company’s drone-delivery division.

“It’s completely doable,” Mr. Kimchi said, laying out for the first time how the company envisions an orderly system guiding small, unmanned delivery aircraft. He is unveiling the company’s view at a conference Tuesday sponsored by NASA at its Ames Research Center in Mountain View, Calif.

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