Jul
28
Amazon Begins Review for $1B Global Media Biz
Posted in: Uncategorized
Amazon is on the hunt for a new media buying agency to handle its global work. According to people familiar with the situation, the $136 billion Seattle-based ecommerce giant has issued a request for proposal for an agency tasked with duties for the brand’s worldwide account.
Last year, Amazon spent more than $920 million on measured media in the U.S. alone, up 7.9% from 2015, according to Kantar Media. The company is focusing on increased international expansion in markets such as India.
A spokesman for Amazon did not return calls requesting comment. Adweek reported the news earlier on Friday.
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