Alzheimer Society: United Against Dementia

Channel 4 and ITV are uniting for the first time for a major brand campaign for Alzheimer’s Society, created by McCann London.

“United Against Dementia” launched on April 24 and is the first time either TV station has partnered with one another to simultaneously introduce a new advertising campaign with a bespoke co-branded introductory message.

Alzheimer’s Society: United Against Dementia

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