Hasta La Creative!

Shares of Google parent Alphabet Inc. passed $1,000 six days after Amazon crossed the same threshold, showing the sustained investor confidence that tech giants can outmatch older companies.

Amazon’s rise reflected a bullishness in e-commerce, coming despite bigger sales in brick-and-mortar retail. Likewise, Alphabet shareholders see that TV ad budgets will continue to gravitate online, where Google dominates.

Alphabet’s transition just under two years ago to a portfolio structure has also buoyed investor confidence in the stock. Alphabet’s shares hit $1,006.2 on 10:43 a.m. in New York Monday, a 37.9% increase since August, 2015 when Google became Alphabet, splitting off its audacious, earlier stage ventures from the core Internet business.

Continue reading at AdAge.com