Alex Bogusky on his CP&B return: 'I don't have any interest in a reunion tour'
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“CP&B is in my blood,” Alex Bogusky stated in early August when he announced his surprise return to the agency he left in 2010. But while Bogusky remains linked to the Crispin of old, and its award-winning creative run, he is not interested in re-assembling the shop as it once was. “I don’t have any interest in a reunion tour,” he says, noting that “the second time around will be very different.”
That is among the answers Bogusky provided to Ad Age in written responses in his first media interview since returning to CP&B.
Bogusky, who returns with the title of chief creative engineer, also reveals what role CP&B Chairman Chuck Porter played in luring him back (hint: it involves lots of coffee meetings), as well as how he views the AOR model and how he can reconcile a return to mainstream agency life after spending recent years as a consumer advocate railing against the kinds of big brands agencies covet.
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