Mar
12
Alert: Daylight Savings Time
Posted in: Uncategorized
The new campaign launched over the weekend with a timely activation around Daylight Savings Time. As the U.S. “sprung forward” an hour, Americans lost a precious hour of sleep. Alert Caffeine Gum’s long-form music video pokes fun at how much Daylight Savings sucks and suggests that viewers can get a much-needed energy boost from the caffeinated gum. In the coming weeks, there will be a total of 20 different social films featuring colorful characters and depicting that caffeine gum is “a thing now.”
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