Alcohol Marketers Say Farewell to Ads In Turkey–With Ads
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Turkey’s president, Abdullah Gul, is expected to sign into law in the next week a bill banning alcohol advertising, and marketers are already racing to get out their poignant farewell messages to consumers.
In May, Turkey’s legislative body passed a draconian bill that outlaws all forms of alcohol advertising and promotion, prohibits TV shows, movies and music videos that air on TV from including scenes that stimulate use of alcohol, and ends the sale of alcoholic beverages in stores between 10 pm and 6 am. Stores will also lose income from the point-of-sale signage they can no longer display. It will also be illegal to sell alcohol near schools and mosques, limiting distribution points.
Until now, alcohol advertising has been allowed in Turkey in print, outdoor, cinema and digital media. The new rules are being imposed with little consultation with marketers.
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