Jan
29
Albertsons Is Getting Into the Digital Media Business to Compete for Money From CPG Brands
Posted in: UncategorizedAlbertsons’ website lists 128 products with the word “banana” in them, and to adapt a phrase from Arrested Development’s George Bluth, there’s always money in the digital banana stand. On Thursday, Albertsons unveiled a program called Albertsons Performance Media that works with consumer-packaged-goods brands to place ads all over the web and track the promos…
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