Airbnb Promotes a Sense of Community and Friendship
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Airbnb’s new global campaign sends a message that staying in a stranger’s home is not a concern but a way to be part of a community and make new friends. Lowe’s encourages husbands to take advantage of a 20 % discount on all Miracle-Gro products to grow flowers for anniversaries. And J.K. Simmons educates a man on fire safety and advises him to have valuable insurance.
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