Airbnb Preps World Cup Push as it Aims to Become Household Name
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Airbnb Chief Marketing Officer Amy Curtis-McIntyre admits to drinking the company Kool-Aid. On an almost weekly basis during business trips to places like New York and Los Angeles, she’s a guest of the service.
“When you work at this company, you very much live the brand,” said Ms. Curtis-McIntyre, who joined Airbnb in March and is charged with making it a household name.
A service that lets travelers book accommodations in the homes of local residents for short-term stays, 5-year-old Airbnb is on an impressive growth trajectory. While the privately held San Francisco-based company won’t disclose its revenue — which it earns charging 6% to 12% fees on bookings and 3% of what people make from renting out their homes — it’s reporting a surge in users. It says 4.5 million guests have used Airbnb this year, compared with 4 million who had used it until January 2013.
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