Airbnb Invests in Atlas Obscura to Expand Experiences Business

Atlas Obscura wants to take you to The Gates of Hell–specifically, a blazing inferno in the Karakum Desert, about a three-hour drive from Turkmenistan’s capital, Ashgabat. Even though the nine-day trek through Turkmenistan sets participants back $3,475, the intimate setting (and access to hidden gems that Atlas Obscura specializes in) has an audience. The first…

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