Air China Takes Flak for In-Flight Magazine's Racist Travel Advice
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State-owned Air China has been working hard to boost its brand image with international travelers, tapping a big WPP team to help. Meanwhile, the airline just offended a lot of people worldwide with a single sentence in its in-flight magazine.
The airline’s Wings of China magazine published an article saying that “London is generally a safe place to travel, though precautions are needed when entering areas mainly populated by Indians, Pakistanis and black people.” CNBC producer Haze Fan had spotted the offensive “travel tip” and tweeted it; it quickly went viral.
The airline didn’t respond to Ad Age’s request for comment. But CNBC’s Ms. Fan tweeted a copy of an airline statement saying the magazine would be withdrawn. The airline put the blame on the magazine’s editorial team, ordered it to “learn its lesson” and said the article didn’t represent Air China’s views. She also shared the magazine’s apology to the carrier and its passengers.
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