Hasta La Creative!

Film
Ail

AIL, the Italian non-profit association fighting against leukemia, lymphomas and myelomas, in its 40 years of research has reached an extraordinary achievement: transform child leukemia from a 100% death rate to just 20% of the cases. In fact, 8 children out 10, today actually defeat the disease. The TV commercial focuses on this successful achievement, turning the situation around, proving how much more work still has to be done, for a complete success over all blood diseases. Therefore, a good news, if seen from the point of view of those who will not defeat the disease, immediately becomes a bad news.

Advertising Agency:JWT, Rome, Italy
Ceo:Sergio Rodriguez
Chief Creative Officer:Sergio Rodriguez, Enrico Dorizza
Chairmain:Enrico Dorizza
Executive Creative Director:Flavio Mainoli
Art Director:Massimiliano Traschitti
Copywriter:Antonio Codina
Director:Igor Borghi
Executive Producer:Valeria Della Valle
Client Service Director:Cristina Barbiero
Producer:Fabrizio Razza
Editor:Stuart Greenwald