Mar
22
AI ‘Is Not Magic,’ but It Has Conjured Up Increased Sales for Brands Like Miracle Grow
Posted in: UncategorizedMichelle Boockoff-Bajdek likes to say AI isn’t magic–“it’s hard work.” As the CMO of IBM Watson, IBM’s AI supercomputer, Boockoff-Bajdek and her team have worked with brands including Lexus and Scotts to enhance customer experience using machine learning. At Adweek’s Elevate: AI event Thursday, Boockoff-Bajdek demystified AI by citing real-world brand success stories. Check out…
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