Mar
12
Agency Nostalgia Hits SXSW: Ad Veterans at Crowded Meetup Want to Lead Again
Posted in: Uncategorized
A room for 60 probably squeezed in about 80 agency-side people at SXSW on Saturday, all crammed into a small meetup space for a talk asking “Can agencies lead again?”
People in the doorway had to stretch their necks in to try to hear the discussion about what agencies, beset by pressure on their profit margins, can do to get back on top.
“And this is what’s wrong with the agency model,” said Betsy Wise, CCO of her own branding group. “Too many people in a meeting, and not enough getting done.”
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