Agency Brief: Dallas Cowboys, Gold's Gym and Loans
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Happy (belated) New Year! For those on the East Coast, I hope you all made it through Bomb Cyclone safe and sound (and with a glass of wine or hot cocoa in hand). Most of you were likely finishing up your A-List submissions while watching the swirling snow.
Dannon taps a new quarterback for Oikos team
Dannon and its Oikos brand of Greek yogurt quickly severed ties with Cam Newton in October when the Carolina Panthers quarterback said it was “funny” to hear a woman asking about football routes. Now the company, the official yogurt sponsor of the NFL, has drafted Dallas Cowboys quarterback Dak Prescott to star in its new “Fuel Your Hustle” campaign for Oikos Triple Zero Greek yogurt. And based on a TV spot, Prescott has two cute dogs, a fridge neatly stocked with produce and, of course, lots of Oikos Triple Zero. The creative work comes from what Dannon refers to as DanTeam US, which includes WPP’s J.Walter Thompson, Wunderman and Geometry.
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