Oct
24
Agencies’ Requests on Media Companies Are Out of Control Too
Posted in: Uncategorized
Jon Haber
Agencies fed up with marketers’ unreasonable requests for proposals this week again yelled, “We are mad as hell, and we are not going to take it anymore!” While our rebellion against onerous and time-wasting RFPs may be on solid ground, however, we also need to take a long look in the mirror.
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