Feb
20
After H&M’s Super Bowl Ad, Is T-Commerce Poised to Take Off?
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Savvy marketers are all a-Twitter over David Beckham. But it’s not the video of the soccer star running through the Hollywood Hills wearing nothing but a pair of H&M boxer briefs; It’s the debut of real-time shop-able TV in that Super Bowl commercial.
The big-box retailer partnered with Delivery Agent to allow consumers to use their remotes to purchase items as they appeared in the ad. As the soccer star struts his stuff, folks with Samsung Smart TVs received a real-time, on-screen call to action prompting them to buy the things they like. Can this strategy carry over to long-term sales? QVC, HSN and AsSeenOn.com have built multi-million dollar empires the old-school way.
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