After Cannes Honors for Christmas Ads, Harvey Nichols Starts Summer Sale Push
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Just as U.K. luxury department store Harvey Nichols has won two Grand Prix at Cannes for its “Sorry, I Spent It On Myself” Christmas campaign, the retailer is beginning a new summer sale campaign.
The Christmas campaign jokingly helped those who had blown their gift budgets on themselves by packaging cheap items like rubber bands as presents. The new effort illustrates the perils of being late to the sale and losing out on the chance to find the right style in the right size. It shows people wearing ill-fitting designer items, accompanied by the line, “The Harvey Nichols Sale. Best get there early.” Both campaigns were created by Adam & Eve/DDB.
The new imagery is of typical fashion advertising, but the clothes — a dress by Roland Mouret, a bikini by Versace, shoes by Gianvito Rossi, a shirt by Valentino — are obviously the wrong size for the models. “We’ve all been there, desperately trying to convince yourself that something fits you, even when it clearly doesn’t,” said Ben Tollett, executive creative director of Adam & Eve/DDB.
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