Hasta La Creative!

The ad was done by Aflac’s lead creative agency, Publicis Kaplan Thaler, which created the duck 15 years ago.

The Grammy’s will be Aflac’s first foray into the music scene in an effort to break into more diverse markets. “The Grammy’s presented a unique opportunity to take Aflac and connect with America and hopefully a younger, more diverse audience in a very authentic and soulful way,” said Mr. Zuna.

For the past few years, Aflac has made “aggressive” investments aimed at Hispanic and African- American audiences, he said. “We’re really paying attention to overall U.S. market trends and demographics and making sure we’re on the pointy tip of the sphere, bringing those customers into our franchise when they reach those moments when they might consider our product,” said Mr. Zuna.

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