Hasta La Creative!

For nine years, Advertising Week was just a New York thing. But in 2013, it arrived in Europe, marking the start of an aggressive global roll out wound up taking the event to Asia last year.

Latin America is scheduled for fall 2017, then Australia in 2018. Beyond that, Africa will be the next stop in world domination — if organizers have their way.

The ambition of Matt Scheckner, executive director of Advertising Week, seems stoppable only by major world events. Last year, Advertising Week Cuba was all set to go, with Tiger Woods and Jessica Alba booked to appear, when Fidel Castro died.

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