May
12
Advertising Eats The World
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: It’s difficult to imagine that there was a time, not long ago, when advertising was said to be “dead.”
In 2004, research company Forrester & Co, proclaimed that we had reached “the end of the era of mass marketing.”
In 2009, Advertising Age, said “the post-advertising age is under way.”
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