Advertising could pay for 5G-enabled cities
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When it comes to the fifth generation of mobile technology, the sales pitch is relatively simple: Everything will be faster and everything will be connected.
Time will tell whether that will indeed be true. Still, companies are placing their bets with so-called smart cities, and trying to sell the idea that they’ll alleviate traffic congestion, reduce pollution, and improve public safety and city infrastructure. At CES in Las Vegas this week, AT&T, for example, said it will create connect street lights to its network so it can track energy usage and outages.
This also presents an opportunity for better targeted ads. Some $34 billion will be spent on smart cities by 2020, a portion of which will be offset through companies offering to build out bus shelters, lamp posts that monitor foot traffic and interactive digital screens in exchange for ad space, according to the Consumer Technology Assocation.
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