Advertisers, Viewers Don't Show Up for Megyn Kelly's Alex Jones Interview
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After a week of controversy, chicanery and the sort of reflexive hand-wringing that accompanies any event that provides the media with an excuse to gaze anxiously into the depths of its own navel, Megyn Kelly’s much-ballyhooed interview with conspiracy theorist Alex Jones turned out to be a dud.
According to Nielsen fast affiliate ratings, last night’s broadcast of NBC’s “Sunday Night with Megyn Kelly” averaged just 3.53 million viewers and a 0.7 rating in the core news demo, which translates to around 841,000 people 25 to 54. That marks the lowest turnout for Kelly’s newly-minuted newsmagazine program, which debuted on June 4.
To put the ratings for Sunday night’s broadcast in context, the demographically relevant audience for the Jones interview was 30% smaller than that which turned up in the same hour for a repeat of “America’s Funniest Home Videos” on ABC.
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