Feb
12
Advertisers to Publishers: Show Me the Viewability (or Else)
Posted in: UncategorizedFor publishers, 100% viewability is not a future theoretical but a present reality.
Viewability demands on three advertiser requests for proposals obtained by Ad Age show the standard is now a common requirement sent to publishers.
“As part of this media buy, we will be requiring a quality guarantee of 100%,” reads one RFP. “This means 100% of the media must be viewable, bot-free, and served within appropriate content.”
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