Advertisers Need to #BelieveInMobileTech
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Earlier this month, the producers of the Creative Fuel conference in Sydney published a pretty hilarious promotional video promising the next big game-changer in advertising. The brief was to drive ticket sales for the conference, and their over-the-top solution was “The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project.” It’s catchy, but I don’t know maybe they could just call it TWFCS3DPQRCLSVGPTASPOTDDDTSP for short?
It’s not hard to belittle technology these days, as there have been a number of “game-changers” in marketing that have overpromised and underdelivered (QR codes anyone?).
Yet, there’s still a lot of room for innovation with technology. Mobile is now a driving force in persuading user behavior. I personally use apps to find restaurants, book transportation and reserve hotels with a click or two. It’s never been easier to find a deal or get great recommendations.
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