Hasta La Creative!

So you want to be a YouTube star?

The Google-owned video service put that question to seven brands who attended YouTube’s second-ever Brand Partner Program in March. Over three days at the company’s Los Angeles production facility YouTube Space LA, marketers from Ford, Visa, Samsung, Taco Bell, Anheuser-Busch InBev’s Shock Top brand, AT&T and Pantene received a crash course on making a name in the new Hollywood.

YouTube organized the boot camp to “treat advertisers like content creators,” said YouTube’s director of content strategy Jamie Byrne, who oversees the Brand Partner Program.

Continue reading at AdAge.com