May
19
Advertiser ID Tracking And What It Means For You
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: There’s a powerful device out there collecting huge amounts of detailed information about your lifestyle, location, and habits—and it’s tucked away right in your pocket. Each smartphone is uniquely differentiated from hundreds of millions of other smartphones by something called an ad ID. Google’s version is known as GAID (Google Advertiser Identification) and Apple’s is…
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