Apr
04
Adrenaline by Scalpers: Workout or Whatever
Posted in: Uncategorized
Adrenaline by Scalpers brand strategy is far away from the traditional sportswear brands communication codes. With a disruptive strategy that connects with an audience that practice sports just to feel good and have fun, Adrenaline’s “Workout or Whatever” is the antithesis of concepts like “No Pain.No gain”, “Nothing is Impossible”
or “No Limits”.
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