Hasta La Creative!

The word “bland” might be too kind to describe the web’s vast ocean of banner ads, which most people effortlessly avoid with “banner blindness” or ad blockers.

Adobe on Tuesday plans to introduce a product meant to help marketers out of the banner-ad debacle, a platform called Adobe Advertising Cloud Creative. It bundles several Adobe martech products to automate the process of resizing display ads and to improve personalization.

“When we had to update hotel rates or take down a promotion, that historically used to take us two weeks,” says Megan Estrada, VP of media at MGM Resorts International, which owns Las Vegas venues such as the Bellagio, the Aria and the MGM Grand. “So our messages were very broad.”

Continue reading at AdAge.com