Mar
22
Adobe is Now Officially an Ad Tech Company
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday.
The launch follows Adobe’s $540 million acquisition of video ad tech company TubeMogul, which closed in December.
The Adobe Advertising Cloud includes three components: Search…
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