Jun
20
Adidas’ Innovative Billboard for Inclusive Swimming Scores Cannes Outdoor Grand Prix
Posted in: UncategorizedCANNES, France — Adidas’ “Liquid Billboard,” which aimed to make swimming more inclusive, won the Outdoor Grand Prix at the Cannes Lions festival on Monday. Created by Havas Middle East in Dubai, the outdoor activation promoted Adidas’ inclusive swimwear collection and addressed the 32% of women globally who say they don’t feel comfortable swimming in…
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