Adidas Halts Sales of Controversial Kevin Ware T-Shirts
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Adidas said it has stopped the sale of controversial T-shirts around injured Louisville Cardinals player Kevin Ware. The athletic company would not elaborate on why it halted sales beyond citing “a logo issue.”
Adidas and Louisville began selling the “Rise to the Occasion” T-shirts with Mr. Ware’s No. 5 on them for $25 a pop after he suffered a horrifying broken tibia during the team’s nationally televised Elite 8 win over Duke. Critics and fans have ripped Adidas and Louisville for seeming to cash in on Mr. Ware’s devastating injury. “The shirt is not currently for sale because of a use of logo issue,” said Adidas spokeswoman Madeline Breskin via email.
The Cardinals are favored to win as the NCAA men’s basketball tournament moves to the Final Four. Given the bad publicity that both Adidas and Louisville have received since the T-shirts went out, both the marketer and the school probably just wanted to make the issue go away.
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