Jun 23

Ad Spending Jumps in First Quarter, Fueled by Olympics and Early Political Ads

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Ad spending in U.S. measured media in the first quarter of the year rose 5.7% from the quarter a year earlier, according to a new report by Kantar Media. Marketers spent almost $34.9 billion, Kantar Media said.

The first quarter last year saw spending slip 0.1%, but 2014 had the benefit of the Sochi Winter Olympics to fuel gains, along with higher spending for the NFL playoffs and Super Bowl. Political spending ahead of the November elections also started earlier than usual and boosted the numbers.

“The Winter Olympics delivered its expected windfall in the first quarter,” said Jon Swallen, chief research officer at Kantar Media North America, in a statement.

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