Hasta La Creative!

You’d have to be slightly insane to throw marketing money into the headphone arena these days. Just as Apple and Samsung are sucking up all the oxygen in the smartphone space, Beats and Bose seem to be doing the same in the personal audio industry. Granted, the majority of the country may be simply walking down to the closest Walmart and buying whatever’s on sale for $12.99, but if you were to ask the average consumer what the best headphones are, he’d likely say Bose or Beats.

In terms of marketing, Bose is tying up with the NFL as an official sponsor and Beats is tying up with NFL players and just about every other celebrity out there. Beats, in particular, has rolled out solid advertising over the last year, the most notable of which featured star athletes shutting out a world of hate-fueled opposing fans with a pair of Beats.

So when the JBL press release landed at Ad Age HQ, my first response wasn’t “How odd,” but rather, “How sad.”

Continue reading at AdAge.com