Ad Review: Google Play Campaign Only Works in Small Doses
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Despite its stellar success in search and online advertising, as well as future-defining technology like Google Maps, Google Glass and the self-driving car, Google has been a Johnny-come-lately in a couple of key areas, including the lucrative content sector.
Eventually even Grandpa Gus is going to figure out that the DVD player is every bit the dinosaur as a hi-fi, that you don’t even need cable if you want to watch a movie. Thing is, Grandpa Gus — and a host of other people who don’t want to steal content — has heard of iTunes and Amazon and Netflix. But Google Play, not so much.
So we have an ad push, including one of those glorious, minute-and-a-half anthem spots that aspires to poetry and aims for the heart. This one misses by a mile on both counts.
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