Ad Lib: What Really Works in Voice — and Why Google is Smarter Than Amazon


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Recent research suggests that smart speakers such as Amazon Echo and Google Home will be in 55 percent of all U.S. households by 2022. That’s a lot of skills. To help us digest these numbers, Doug Robinson, CEO of Fresh Digital Group, joins us on this episode of Ad Lib.

“Amazon is clearly winning,” says Robinson, whose company has built some 400 voice-assistant skills for a wide swath of brands and non-profits. “The reality is from a distribution standpoint, they have the market share. Who’s smarter? Google.”

Continue reading at AdAge.com

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