Jan
05
Ad Lib: Quartz's Jay Lauf on Bespoke Ads and Keeping Things 'Quartzy'
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In a note at the end of 2017, Quartz publisher Jay Lauf gave his thanks to readers and advertisers, making it a point of pride that the commercial team at Quartz had been “very deliberate about not working with open automated advertising exchanges” since day one.
That may sound a bit deep in-the-weeds, but in a year where brand safety was top of mind for publishers and brands alike (we’re looking at you, P&G’s Marc Pritchard), Quartz’s five-year resistance to go the programmatic route seems downright prescient today.
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