Hasta La Creative!

Until recently, few Americans ever thought about where their avocados came from. Avocados From Mexico has spent the past few years spending millions of dollars to change that. Its fourth Super Bowl ad in a row, released online Wednesday morning and set to air during the game on Sunday, is the latest slightly off-beat attempt to put the growing co-op’s produce top of mind.

Kevin Hamilton, senior director of marketing at the organization, led the creation of each of these ads and learned a few things in the process. In a special Super Bowl edition of Ad Age’s Ad Lib podcast, Hamilton discusses how Avocados From Mexico makes the Super Bowl work for them.

Continue reading at AdAge.com