Ad industry puts Facebook on defensive with rebuke from top media executive
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The CEO of a major media agency has harsh words for Facebook and is urging clients to steer clear feeding a debate about whether the recent barrage of privacy issues in digital advertising will lead to clients pulling ad dollars.
“It’s about time we take a collective stand against the egregious behavior of Facebook,” Mat Baxter, global CEO of Interpublic Group of Cos.-owned media agency Initiative, posted on LinkedIn Wednesday. His post linked to a Business Insider story that said Facebook allowed Netflix and Spotify to access users’ private messages. “Every time these sorts of stories surface they assure us that they are ‘trying harder’… enough is enough. I will be advising clients to stay off the platform entirely hopefully, when they feel the pain of lost advertising dollars things might just change.”
Though issues have plagued Facebook as of late, advertisers have more or less turned a blind eye and continued spending on the platform.
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