Apr
11
Ad Age To Host Event on Rise of CMO-CIO Alignment
Posted in: UncategorizedOne of the greatest weapons a modern marketer can have is an understanding of technology and a strong relationship with the CIO.
Advertising Age and sibling publication BtoB are partnering to produce a new event, Marketing Technology: The Rise of CMO-CIO Alignment, on May 20 during Internet Week in New York.
The event, which will be held from 1 p.m. to 5 p.m. at Metropolitan Pavilion, will focus on the rise of marketing technology, how companies are adapting their organizations to take advantage of it, and how successful marketers and CMO-CIO pairs are navigating change together to build more effective, efficient organizations.
Post a Comment